For me, November has always felt like a small December. The anticipation around the end-of-year holidays is just around the corner—you can feel cities beginning to decorate, Christmas markets coming together, and Santa’s workshop starting to buzz. It’s not quite winter yet, not as chilly, but that doesn’t make November any less significant. The leaves put on their final, vibrant show—who else ages so beautifully? Yet, November is not merely a “mini December”; there’s so much happening this month, especially here at Clock.
A team is a family
Speaking of beautiful ageing and maturing, instead of my usual start with the innovations and new features of the month, I want to start with something else that I find truly amazing. We release exciting new features every month, but it’s not every month that we get to celebrate someone being with the company for a quarter of a century.
Albena, our Director of Customer Support, has just celebrated 25 years since she joined our team. That’s 1.304 weeks —or 9,131 days—of contributing day after day, helping us achieve our goals and supporting our customers. Beni - ❤️
We’re proud to enjoy a team culture where people stay with us longer than the industry average, actually much longer. Albena’s 25 years are exceptional, but they reflect something bigger: a shared journey where we celebrate milestones, navigate challenges, fight, and come up, but always grow together and support each other. I feel it’s turned into a sense of belonging.
This brings me to the broader topic of who we are and who we want to be as a company—but before that, let me share the exciting new things we released in November.
Innovations in November
November wasn’t just a month of reflection—it was also a time for exciting innovation at Clock. This month, we introduced few major advancements that we believe will significantly impact how hoteliers approach upselling and guest personalisation.
🔑Attribute-Based Selling (ABS): Personalisation Meets Monetisation
Attribute-Based Selling is a forward-thinking approach that lets hoteliers monetise valuable room features without overcomplicating their room types. With ABS, guests can personalise their stay by selecting room features that matter most to them, whether a desk for a business traveller, a balcony for a smoker, or a room with a better view or extra space. Depending on your strategy, these attributes can be upsold or offered for free, giving you a flexible way to increase guest satisfaction and revenue.
The first implementation of Attribute Based Selling is in our online check-in upselling tool, where guests can select specific features to tailor their experience. But this is just the beginning—our roadmap includes expanding ABS to other areas like the booking engine and guest portal, offering even more opportunities for personalisation and revenue growth.
🌍 Hybrid Attribute Selling: The Best of Both Worlds
Some experts believe ABS could simplify room types to having a single (or few) room types, but the reality is more nuanced. For example, OTAs don’t support such a radical shift, and many hoteliers prefer to experiment with ABS while retaining traditional room categorisations. That’s why we’ve fused room typology with Attribute-Based Selling in what we’re calling Hybrid Attribute Based Selling. This approach combines the best of both worlds, maintaining the familiarity of room types while offering ABS flexibility and monetisation opportunities—without compromise.
✨ Enhanced Upsell Tools in Online Check-In
ABS is just one of the options available in our revamped online check-in upselling tool. Guests are also presented with tailored special offers for room type or package upgrades, making upselling seamless and efficient. As a result, it will help you maximise your revenue and improve the guest experience.
These innovations reflect our commitment to helping hoteliers unlock new revenue streams while improving the guest journey. Whether through personalisation, monetisation, or operational efficiency, we’re here to help you create memorable experiences for your guests.
Who we are and who we want to be
At Clock, our understanding of who we are and who we’ve always wanted to be has remained steadfast. We believe in staying independent, growing organically, and building our future around the principles guiding us since day one. In an industry shaken month after month by news of consolidations, acquisitions, and mind-blowing investment rounds, we remain committed to a different path.
We congratulate these companies on their success and respect their incredible achievements. Some of their efforts are truly innovative and deserving of recognition. This isn’t about claiming that one model—bootstrapped organic growth versus large-scale investment—is better. Each has its merits, and we admire the ambition behind both approaches.
Unlike a recent discussion between two fellow PMS vendors about which model is superior, we simply want to reaffirm our belief in our chosen road: staying independent.
We’ve built our strategy around being closer to our customers, making agile decisions, and remaining bound only to the interests of the hoteliers we serve. As we often say, we are large enough to deliver and small enough to listen. While big investments can provide extensive resources, we believe that with the right focus, a dedicated team, and a commitment to polishing what we do best day by day, we will continue to succeed in serving our key markets.
This independence allows us to remain nimble, responsive, and deeply connected to the people who matter most—our customers. It’s a responsibility and an opportunity we embrace as we look ahead to the future.
Thanks for reading my blog.
P.S. The nature out there (if it is not raining) is beautiful, so don’t miss to go for a walk and enjoy it.
See you in December.
Warm regards,
Krasimir
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