March is a month of restarting. The whole of nature restarts—the sun begins to remind us we haven't been forgotten, and life hurries to blossom, sometimes not even worrying about the possibility of a final snowstorm. And every restart is a reason for optimism, a chance to look at things from a new angle, and a hope for an even better spring and summer.
Clock is rebooting – a new branding for a new direction
March was no different for us at Clock than it is for nature—we’ve hit refresh, too. Our marketing and branding have been rebooted to reflect a bold new direction, as we prepare for the multi-product future of Clock. We’re moving from the Swiss army knife metaphor to a more fitting one: a well-crafted toolbox.
For years, we presented Clock PMS+ as a single solution that encompassed PMS, guest services, event management, POS, payments, booking engine, and more. But this all-in-one label often blurred the distinct value of each of our products—making even strong tools like our event management system or booking engine appear as just add-ons. And how seriously does one take an "add-on"?
The all-in-one positioning, though once helpful, now feels outdated. It suggests a bulky system with many features bundled together—often at the cost of depth and flexibility. Besides, what does "all" really mean when it doesn’t include vital tools like revenue management or reputation tracking? With competitors expanding through acquisitions, the promise of "all-in-one" becomes even harder to deliver fully. But even for them, all-in-one is an impossible mission, as no one can bring the entire hotel tech innovation under one roof.
So, we’ve taken a new path. Clock is now a family of focused, best-in-class products—each competitive in its own category and many offering unique advantages. Although not all of these products will be sold separately or in combination with third-party products, this new framing helps us communicate more clearly and honestly, while still providing the benefits of using fewer vendors and a more unified experience—if that’s what a hotelier wants.
To support this, each product now is presented on its own. In the near future, we plan to offer our event management software independently, even for hotels using other PMS solutions. That move only works if we treat it—and each of our other tools—as standalone products from the outset.
This direction also better supports the kinds of hotels we’re thinking of before all else when we build our solutions:
a) properties with advanced event management needs;
b) hotels strong in group or tour operator business;
c) destination hotels with on-site activities—especially with our upcoming activity booking solution (more here);
d) thin tech stack lovers or tech stack minimalists who want fewer software providers without locking themselves into a single vendor.
As part of this shift, we’re retiring sub-brand names like BookDirect and GuestConnect. Clock PMS+ remains the name of our property management system but it no longer refers to our entire solution offering.
The umbrella name for our full suite is now Clock Hospitality Cloud, a helpful label for those encountering us for the first time. But the brand we’re building—and the one that best reflects who we are—is simply: Clock.
A new, more useful website
Our new website is a big part of this reboot. We released it at the beginning of March in English and German, and added French in the following weeks. We will be adding local versions for all focus markets soon, with Dutch, Swedish, and Norwegian among the next to follow.
The website is built to offer more meaningful content—not only describing our products and features more deeply and better but also helping hoteliers identify the most important business goals they can pursue, and achieve, with the help of Clock. We’re continuously adding content, and our product marketing team is already working on more.
A whole new Clock Academy
Kudos to our Knowledge team—in March, they launched a brand-new Clock Academy. For now, it's available in English and their home language, Bulgarian, but German and French versions are well underway.
The new Clock Academy offers over 70 video lessons (and counting), organised by job role—such as Receptionist, Front Office Manager, or Revenue/Sales Manager. Each user can follow a tailored learning path for their position, take a final test, and earn a certificate. More than a reshuffle of existing materials, this is a fully revamped platform designed to support more efficient and accessible staff training.
New and seasoned team members alike can learn at their own pace and on their own schedule. There are no extra costs for training, and anyone can refresh their knowledge or cross-train into a new role when it suits them. Managers, meanwhile, can track the qualifications of team members and use the certificates as proof of training.
The new Academy is still a work in progress, and our team will continue adding new lessons and materials in the months ahead.
Business as usual
It already goes without saying that our Development team isn’t wasting their time. Or yours.
This month’s product update brings some exciting upgrades to our Event Management Software. First and foremost, we’ve introduced full sales pipelines and status tracking, giving hotel sales teams complete visibility over every opportunity—from initial enquiry to confirmed booking. It’s now easier than ever to stay organised, prioritise leads, and follow a consistent sales process.
We’ve also launched email integration within the event request, allowing all incoming and outgoing emails to be logged and viewed from a single timeline. This transforms communication tracking and creates a clear, accessible conversation history for every event.
Together, these two updates mark a big step forward in the evolution of our event sales tools—adding the conversational and relational dimensions to the already robust transactional side of our solution. This brings us two steps closer to completing our vision for the ultimate event management solution—though we think of it more as a journey than a destination, knowing there will always be more to improve.
On the PMS side, one of the most visible improvements is in the reservation search and display experience. We’ve redesigned how search results are presented and improved filtering and sorting. Finding and working with reservations is now faster and more efficient. These seemingly small refinements are the kind that make daily work easier—and that’s exactly what we aim for.
As nature awakens and we begin this new season, we’re hopeful and energised by all the progress we’ve made—and all the exciting things still to come. Thank you for reading, for being part of our journey, and for helping shape what Clock becomes next.
Stay tuned for even more updates next month!
Yours truly,
Krasimir
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