February is the lovely little one of the year. The "smallest" of all months, it feels so fast, young, and fresh that you really need to run to catch up. You have only 28 days to accomplish what typically takes 30-31 days.
But it is an ambitious month too - it frequently tries and manages to outshine its elder sibling - January - in terms of cold and snow. So one really needs to be careful about the slippery ice—unless that one is among those lucky ones who live in places where the sun shines warm even in February.
At Clock we actually like February - it is very much what we are trying to be ourselves - a slimmer, fast-paced and ambitious organization that is always eager to show its own shine.
Business as usual. Again.
It goes without saying that we have diligently released our monthly software update and it contains tens of new features and improvements - once again. The speed at which our developers work is impressive and consistently leaves me both thankful and amazed. For those who want to read more, the update log provides all details.
The new introduction that stands out among everything we have released this month is part of our growing-by-the-day event management software. In February, we introduced composite meeting rooms—a feature especially important for busy hotel venues. Many hotels already operate flexible meeting spaces that can be split into smaller rooms or merged into larger ones to accommodate different event sizes. However, the lack of native functionality to manage such hybrid venues can lead to complex handling, a higher risk of overbooking, or underutilisation of valuable space. Composite meeting rooms provide a solution by allowing hotels to define these flexible layouts within the system, ensuring real-time availability tracking, seamless reconfiguration, and optimal space allocation. If one of the composite rooms is booked, the system will automatically block its other possible configurations, preventing overbooking risks. Likewise, when checking availability for a larger event, you can easily see if your large rooms are occupied due to smaller event bookings within a composite setup. This allows event managers to reassign spaces efficiently, ensuring that larger rooms or room combinations remain available when needed. By streamlining this process, hoteliers can optimise space allocation, reduce booking conflicts, and enhance overall event planning efficiency.
This makes it easier to manage both single and multi-room bookings, providing event managers with the flexibility they need while maximising revenue potential. This means improved booking flexibility, better space efficiency, and increased revenue potential. Whether hosting an intimate board meeting or a large-scale conference, venues can now adapt their offerings dynamically, ensuring they meet every client’s needs while making the most of their available resources.
Where do we want to go with our event management software?
We are determined to turn our event management software into a world-class product, leading its category with innovation and usability. We have a clear vision of the ultimate event management solution, which we shared in a blog article some time ago, and we are now steadily bringing that vision to life. Over the next few months, we will introduce exciting new features, including sales statuses and pipelines for better handling of the commercial side of event management, email integration directly within events to improve communication and centralise correspondence, and later in the year, an event bookings engine designed to enhance and accelerate digital interactions between hotel event managers, organisers, and guests.
More than just an enhancement, this marks the beginning of our transformation into a multi-product company. We no longer see our event management software as merely an extension of our property management system, but as a standalone product with its own lifecycle, set to become one of the top solutions in its field.
Meet us in Berlin, Amsterdam and Paris.
Over the past months, our team has been preparing for what is arguably the largest hospitality event - ITB Berlin. We've been busy refining our product marketing, finalising our renewed positioning, fine-tuning our product strategy, and preparing a new website that brings all these updates together—still hoping everything is ready just in time.
You'll find us in Hall 8, Booth 123, and we are looking forward to seeing you and showing you the latest product updates.
Don't forget to book a meeting with our team, or reserve your spot at our cocktail event on March 4th at 3:00 PM! All the details are available here.
After ITB Berlin, we will participate in the Independent Hotel Show Amsterdam from March 11-12, situated in Hall 1 at Stand C19.
Can't make it to Amsterdam? We'll also be exhibiting at Food Hotel Tech Paris from March 19-20. Find us in Hall 7.1 at Stand L20.
Thanks for reading, looking forward to meeting you in Berlin—and don’t forget to keep yourself warm in this ambitiously cold February weather!
Yours truly,
Krasimir
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