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How hotel systems integration enhances hotel management

Written by Yoana Baynova | Nov 25, 2021 9:10:19 AM

Before, hospitality software often meant manual updates and limited data, complicating hotel operations. Today, thanks to the rise of APIs and open platforms, property management systems can integrate seamlessly with other hotel solutions, creating a fully connected ecosystem.

This article explores how integrations work, why they matter, and how they can transform your property’s operations. Discover how a customizable, integrated property management system can help you enhance efficiency, improve guest experiences, and stay ahead.

Debunking the issues of hotel Property Management Systems

Hospitality providers often hesitate to adopt modern property management systems (PMS) due to misconceptions about cost, complexity, and effort. Let’s debunk the most common myths and see how today’s solutions meet the industry’s needs.

Myth #1: Software providers are not interested in the integration

This myth stems from the idea that a company would not be willing to integrate and import data from a competitor’s software, but in fact, this would be an unsustainable business model for both sides.

Developers have welcomed open platforms as they enhance their products. It allows hospitality management software to be fully integrated and accessible to a wider customer base.

Myth #2: It costs too much

Before, PMS required a dedicated team of in-house IT to support the software and its functions, making the system impractical for smaller chains and independent hospitality providers.

Cloud-based PMS effectively eliminated the legacy solution extravagance by reducing the need for complex installations and on-premise servers.

The company provider would satisfy any further need for updates and maintenance, and hotel management could decide which solutions to invest in and which to drop entirely, further reducing unnecessary costs.

Myth #3: It’s time-consuming

APIs have paved the way for faster and easier integration between cloud-based PMS and outside applications.

This has allowed hospitality providers to customise the software’s features to fit their establishment’s needs, significantly reducing the time needed to build an on-premise tech stack.

Myth #4: It’s technically challenging

One of the most common questions to hospitality software providers is whether the data is easily transferable between solutions. In the early days of the technology, transferring information from legacy solutions to a newer PMS was a task that required tons of manual work to complete.

Tech companies have since ensured that cloud-based property management systems can easily connect to other software solutions, regardless of whether the solution belongs to the same company. That allows for data transfer with minimal effort, enhancing operational efficiency.

Benefits of hotel system integration for hotel operations

A property management system is only as good as its ability to adapt and integrate. Most hospitality providers rely on solutions from different vendors, and for the hotel’s daily business to run smoothly, these systems need to be able to communicate flawlessly.

An integrated property management system helps this purpose and many others. For instance, a hotel PMS can support the profile of a guest who has previously stayed in another location of the same hotel chain. If the PMS lacks functionality, customer relationship management (CRM) systems can be integrated by larger hotels to enhance customer data management and reporting capabilities.

The information gathered from that stay would be easily accessible to the staff at the new location, and they would better understand their loyalty metrics, guest retention rates, and productivity. Enhancing the guest experience through personalized services and effective communication is a significant benefit of such integrations.

Rate management across various distribution channels is another such benefit. An integrated channel manager can use the data gathered in their system to make calculated predictions of ideal room rates at a given time, which can then be automatically updated across all channels.

Integrations listed by their current value to hospitality providers

Hoteliers rely on integrated systems to streamline operations, enhance guest experiences, and boost revenue. Here’s how today's most valuable integrations drive success in the hospitality industry.

Distribution Channel Managers

Rate management has become a critical point for hoteliers as the network of online travel agencies and marketplaces keeps growing.

Hoteliers integrate distribution channel managers to help in important areas, including:

  • Auto-suggested effective pricing strategy

  • Simultaneous rate and inventory updates

  • Automated reservation/cancellation updates

  • Eliminating double-bookings

Direct Booking Engines

Hospitality providers use the visibility created by OTA listings to encourage guests to book directly through their hotel’s website. What follows is that hospitality software now matches in design and features OTA booking engines.

These are some of the requirements it needs to meet:

  • Sells the full inventory of services provided by the establishment

  • Suitable for mobile use

  • Adaptable to both independent and chain hospitality providers

Point of Sale solutions

Ancillary revenue optimisation tools have been increasingly in demand since the OTA power struggle, which has dropped the room rates in favour of better listings and occupancy quotas. Managing financial data through POS systems is crucial for hotel operations, especially when dealing with multiple services and transactions.

Key benefits of integrated POS systems:

  • Combines charges from all outlets into one bill for smooth check-out

  • Monitors sales and inventory across outlets instantly

  • Centralized management for hotel chains with local adaptability

  • Recommends upgrades based on guest spending patterns

  • Securely handles room charges, contactless payments, and loyalty points

How integration software improves and simplifies hotel management software

Clock is continuing to expand its integration portfolio, which has further improved the capacity of its brand’s cloud-based property management system. T

his move was prompted by the growing hospitality market’s desire for intuitive and fast hospitality solutions that can only be provided with the help of a fully integrated cloud-based PMS.

Clock's AppConnector gives you 200+ ready integrated systems with apps like Adyen, SiteMinder, and Pace in areas from third-party payment solutions to distribution, management, marketing tools, and much more.

Integrating with Adyen

Clock’s Payment Enablement, powered by Adyen, integrates seamlessly with Clock PMS+ to offer secure, automated, and flexible payment processing. Guests benefit from various payment options, including traditional credit cards, modern digital wallets (e.g., Apple Pay, Google Pay), and alternative methods like iDEAL and Swish.

This integration ensures robust security through tokenization, 3D Secure, and PSD2 compliance, protecting guest data and reducing fraud. The system handles pre-authorisations, captures, and refunds, while physical terminals allow consistent, secure on-site transactions. The tokenisation process also ensures credit card details are stored safely across all touchpoints.

Adyen’s capabilities connect every payment interaction, from online bookings to on-site check-out, into a unified system, simplifying reconciliation with top accuracy — improving guest trust, operations, and hotelier efficiency.

Integrating with SiteMinder

Clock PMS+ integration with SiteMinder automates and simplifies online booking management. This seamless integration updates room rates and availability in real time across all connected sales channels, eliminating the need for manual adjustments and reducing the risk of double bookings.

It supports detailed settings, including restrictions on minimum stays, stop-sells, and closed-to-arrival policies, seamlessly exported to connected platforms. Reservations and updates, including cancellations, are automatically synced with Clock PMS+, ensuring accurate and up-to-date records.

The integration maps auxiliary services, like meal plans or extra charges, enabling accurate revenue tracking. It supports the secure transfer of credit card data, including CVV codes, to streamline payment processes, allowing you to control distribution strategy while improving efficiency for exceptional guest experiences.

How do integrated systems affect the big picture?

Effectively managing revenue sources is essential for building a successful hotel revenue strategy. APIs now play a critical role in hotels' daily operations worldwide, helping providers streamline guest services and staff workflows by leveraging historical and real-time data.

APIs function as connectors, allowing hoteliers to prioritise revenue streams and operational areas. For example:

  • Payment gateway integration streamlines check-in and check-out processes and reduces manual errors.

  • Revenue management systems automate dynamic pricing, adjusting room rates based on market trends, occupancy levels, and competitor pricing. These systems rely on real-time data to implement precise, data-driven yield management strategies, ensuring pricing matches demand and maximizes revenue.

A property management system (PMS) designed for seamless integration enables hotels to connect tools and services, reducing inefficiencies in daily operations. Integrated systems improve guest satisfaction and retention rates and provide measurable ROI and steady profit growth, making them a cornerstone of modern hotel operations.

Summary

As a hotelier, you want to deliver exceptional guest experiences while managing daily operations efficiently and without stress. Integrated hotel systems simplify these tasks, with seamless communication between software solutions to simplify operations, improve guest satisfaction, and boost revenue.

From rate management and direct bookings to secure hotel payments, integration unlocks the full potential of your PMS. With Clock PMS+ and its 200+ integrations, you can access a customisable tech stack designed to fit your property’s unique needs.

See how Clock’s integrations can help your hotel management.