How to sell more auxiliary services with Service Group Merchandising

If your hotel offers auxiliary services like spa treatments and activities, you know the challenge of efficiently promoting and selling them – especially with a wide selection.

Discover Clock's new advanced Service Group Merchandising features. It lets you easily merchandise a wider portfolio of auxiliary services, allowing guests to personalise their stays effortlessly for even higher revenue and reviews.

See how it can help you sell more auxiliary services and boost operational success.

The challenge of promoting auxiliary services

Have you ever struggled to effectively promote a wider selection of auxiliary services during booking? Offering a range of options like spa treatments, bike rentals, workspaces, or special occasion packages is essential for enhancing guest experiences and increasing revenue.

However, traditional booking engines can overwhelm guests with too many choices, leading to decision fatigue, lower conversion rates, and missed opportunities to maximise sales. This challenge doesn’t just hinder your ability to sell more services — it can also negatively impact your bottom line and guest satisfaction.

Why use Service Group Merchandising?

So, how can you efficiently promote a broader portfolio of services without overwhelming your guests? The answer is Service Group Merchandising — a smart new feature in Clock's booking engine.

This feature lets you organise and showcase multiple related services in a visually appealing merchandising box, helping guests navigate their best options.

With this feature, you can:

• Promote more services: Present group-related services, like different spa treatments or parking options, in a way that makes sense to your guests, making their decision-making smoother.
• Enhance the guest experience: Simplify the selection process by presenting services cleanly and uncluttered, reducing choice overload. Guests are more likely to engage with visually appealing and easily navigable options.
• Boost Revenue: Increase the likelihood of guests selecting additional services by reducing decision fatigue, driving more sales and maximising your revenue potential.

What Service Group Merchandising does and how you can use it

Service Group Merchandising helps you efficiently present and sell more auxiliary services by grouping related offerings into a visually appealing merchandising box.

• Grouped Offerings: Related services, such as different spa treatments or bike rentals, are presented together within a single merchandising box, making it easier for guests to browse and choose.
• Service-Specific Details: Once a guest selects the service group, the booking engine provides additional visual and descriptive information about the services available, including pricing and customisation options like dates or quantities. This dynamic presentation ensures that guests are informed and engaged, promoting more efficient upselling of all related services.

For hotels looking to expand the exposure and promotion of a broader range of auxiliary services, this new feature offers virtually unlimited merchandising capabilities, including but not limited to:

• Bike rentals: Group various bike rentals — like mountain, electric, and track bikes in a single Bike Rentals box. Guests can select their preferred type of bike and then customise their booking by choosing specific dates and quantities.
• Spa treatments: Display all available treatments in one Spa Service box. Guests can select their desired treatment, such as a massage or facial, and then choose additional options like duration or specific days of their stay.
• Parking options: Group different parking services into a single box, such as open space and underground parking. Guests can choose their preferred option based on availability and price, simplifying decision-making.
• Late checkout: Offer multiple late checkout options with varying prices depending on the departure time, helping guests select the option that best suits their schedule and needs.
• Special occasion packages: Bundle related add-ons like champagne, cake, or special dinners into one package, allowing guests to customise their special occasion experience with ease.

Integrating this feature with Clock’s existing capabilities, such as inventory management and date-specific service booking, further enhances its power.

Guests only see available options during their stay, streamlining their choices and contributing to a more personalised and satisfying experience.

Unlike traditional booking engines, Clock's platform allows for this sophisticated level of service grouping and customisation, setting your hotel apart by offering a superior booking experience for a broader selection of auxiliary services that drive more sales.

Hotels can boost their revenue and improve the guest experience through the extended yet well-organised service offering.

Summary

Clock's Service Group Merchandising can help you generate more revenue, improve the booking experience and guest satisfaction. This upgraded tool lets guests easily see and choose additional services like spa treatments and airport transfers from the booking engine, all in one place.

Getting started with Service Group Merchandising is easy. Upon its release, this feature will automatically be available to all Clock's booking engine users at no extra cost. Simply configure the related services within a single merchandising box, and you can start selling more auxiliary services immediately.

Start using Service Group Merchandising today and watch your hotel's auxiliary service sales soar while enhancing guest satisfaction.